The Positive Effects of Giving Tokens to Customers

2302950363_60e1ed72c0_m

Photo Credit: Aaron Landry via Compfight cc

Have you ever had a friend do something unexpectedly kind (like offering to watch your rugrats so you could go shopping alone), and then found yourself in the kitchen baking cookies to say thanks?

Or maybe your spouse washed the dishes when it was your turn and you suddenly felt inspired to make them breakfast?

The natural reaction of doing something for someone else after they do something for you or give something to you is called reciprocity — and it works just as well in the business world as it does at home.

In fact, some savvy researchers tested the theory of reciprocity out on restaurant servers and found that the result was dramatically higher tips.

Servers that simply presented diners with a piece of candy at the end of the meal received an extra 3% in tips. But, servers that mentioned to diners that they were giving them the candy because they thought they might enjoy it saw their tips increase by as much as 21%.

Servers aren’t the only ones who can benefit from this routine of giving and getting.

Every business can see a positive impact from giving a little something extra to customers.

The good news is your business doesn’t need to spend all the profits on treating customers; just a small token can pay off in terms of larger sales, repeat business, referrals and positive reviews.

But, like the servers from the study, the biggest results don’t come with simply giving. The real payoff comes when the item you give is meaningful and enjoyable for the customer.

This personalization, along with a quick mention that they are getting something extra, takes a token over the top.

Here’s a few ways to make reciprocity work for your business…

  • Any time customers need to complete or sign a form, give them a pen and mention that it is theirs to keep.
  • With each order, include a sample of another item the customer might like, with a note explaining why the item was chosen.
  • Give customers digital copies of their forms, contracts, or photographs on a USB drive.
  • Offer stickers or small toys to parents, mentioning how well-behaved their kids are (or commiserating if they are not).
  • Offer tape measures to customers considering furniture, flooring, window coverings or other home improvement items along with expert advice for taking accurate measurements.
  • Give potential customers interested in joining a gym or fitness center a sports bottle when they come in for a tour.
  • Give new customers a “First Time Buyer Bonus” of any personalized token related to your business and welcome them to your family.

It doesn’t take much to make your customers feel special and keep them coming back.  Consider these token ideas, and watch the results roll in!

Posted in Marketing Ideas & Tips | Leave a comment

How to Give The Best Real Estate Closing Gifts

After months of showing your clients dozens of houses, handling back and forth offers, and sweating the financials, closing day is finally here.

Once the final paperwork is signed, leave new homeowners with more than just

Engraved Cutting Board Closing Gift Example

Engraved Cutting Board Closing Gift Example

boxes to unpack by giving them a unique closing gift.

Real estate is all about relationships, and closing gifts let you part as friends, no matter how stressful the buying process was. Plus, clients who receive a closing gift are more likely to use you the next time they need an agent–and they may recommend you to their friends in the meantime.

But you can’t just pick up a generic gift card and expect it to create an impression.

For too long realtors have relied on home improvement gift cards or (even worse) boring grocery store gift cards as closing gifts. Being able to pick up some cereal and milk on you just doesn’t impress clients. They spend it and forget it.

Instead, you need closing gifts that will stick around for decades and remind homeowners of you each time they use them.

 A business card that never gets thrown out.

Make it practical

Maglite Flashlight

Maglite Flashlight

Buyers–especially first time homeowners–have a long list of things on their moving day shopping list. Check something off that list for them with a practical closing gift that will stick around.

Every homeowner needs a high-quality flashlight, like the Maglite Rechargeable LED Flashlight, for unexpected power outages or exploring the recesses of the attic.

A multi tool, like the Leatherman Sidekick, is perfect for homeowners who need to tackle a few repair projects.

Leatherman Multi Tool

Leatherman Multi Tool

 

 

Make it personal

Real estate closing gifts don’t have to be one-size-fits-all.

By the end of the buying process you are sure to know what your clients are most looking forward to in their new home, so give a gift that speaks to their homeownership dreams.

Personalized Cutting Board

Cutting Board

Are they thrilled about the gourmet kitchen? Give them a custom cutting board.

Are they looking forward to sipping wine on the patio? A personalized wine box is the perfect way to help them celebrate.

If they can’t wait for family movie nights in the den, let them snuggle up with a laser engraved blanket.

 

Make it profitable

You might feel like close friends with your clients, but a closing gift is more than a nice gesture. It’s also a chance to keep your name in front of your clients over the long term.

Putting your name on logo on a closing gift also has the advantage of being a tax-deductible advertising expense (as long as your name or logo is on the item).

A canvas bag or reusable shopping tote featuring your logo can be stuffed with practical moving-day essentials such as paper plates, painter’s tape and cleaning products.

Wow your clients with a thoughtful, long-lasting, personalized closing gift at your next closing.

To Personalize or Not to Personalize?

Photo Credit: chrisinplymouth via Compfight cc

Photo Credit: chrisinplymouth via Compfight cc

A personalized gift stands out in clients’ minds more than a generic gift, so when you have time and the client’s info (last name, date of closing, etc) personalizing is almost always the way to go.

On the flip side, a generic engraved closing gift (for example, “Welcome Home!” or “A Home is Forever” engraved) is a great option when you don’t want to manage the logistics of sending in names to engrave and combining gifts for the upcoming closings you have.

Many of our real estate clients do a combination of the two: They prefer a personalized gift, and send in 3 to 6 names at a time when they have time before closings. For those times when things sneak up on them, they have a stash (usually 6 to 12 engraved gifts) on hand so they are never without an awesome closing gift at closing.

Did you miss the closing date with your gift?

Don’t sweat it – send the gift directly to your clients home! A personalized gift a few days later is better than no gift at all (or something forgetful like a gift card).

LazerDesigns partners with many real estate agents and firms across the country for timely, quality closing gifts for their clients. For high volume accounts we have pre-buy plans, allowing you to pre-order your own inventory and then place individual orders as you have closings, personalized with the clients names.

Check out our awesome selection of closing gifts for your next closing today!

Posted in Marketing Ideas & Tips | Leave a comment

The Best Personalized Father’s Day Gifts for 2015!

Father’s Day is right around the corner and we know you want to get the perfect gift for the special dad in your life.  (order by June 12th for Ground shipping!) Here are a few suggestions from our Lazer Team:
Give your Dad this elegant bamboo 5 piece BBQ set comes with serrated-edge spatula, BBQ fork, tongs, knife, basting brush, bottle opener, matching bamboo case with carry handle. Have his name laser engraved onto the lid of the case for that extra special touch!

 Other AWESOME Father’s Day Gift Ideas:

A new flashlight from Maglite – the handy 2AA now with a long-lasting LED bulb! Think Dad would like something a little larger?  Check out some more

This year get Dad this amazing 9″ high resolution Digital Photo Frame featuring an inbuilt motion sensor that will turn itself on when it sensing motion and off again when none is present. This frame is perfect for parents and grandparents who just want a frame that works without the hassle of having to actually operate it.

The Leatherman Wingman is a no-nonsense utility tool that will make your life easier, be it at home or at work. Equipped with an easy to use blade and state of the art spring action jaws, it is not something you can miss out on. Sized perfectly to fit in your pocket, the multipurpose wingman ensures you have access to a variety of handy tools at all times.

Give your Dad a gift he’ll treasure for years!
The championship trophy is gold foiled and your Dad’s name is permanently laser engraved into the wood box and pens! Made from solid wood with a smooth, clear finish. Maple and rosewood wood grain highlights the uniqueness of each quality piece in a way that only wood can. These top quality pen boxes with sturdy hinges will last for years.

 Other AWESOME Father’s Day Gift Ideas:

 

Posted in Personalized Gifts | Tagged , | Leave a comment

Celebrate High School Graduation With Personalized Gifts

Photo Credit: Azri Azahar via Compfight cc

Photo Credit: Azri Azahar via Compfight cc

Right now, many high school seniors might be more concerned with prom dresses and tuxes, or whether their shorts are close enough to the dress code.

But in a few short weeks they will be putting on their cap and gown and strolling across the stage to grab their diploma.

That also means that it’s time to start shopping for graduation gifts.

Whether you are a parent who’s ready to celebrate and breathe a big sign of relief, or a special mentor who needs tokens for enough grads to fill a classroom, personalized items are a special way to commemorate their big accomplishment.

From practical to sentimental, these are the top personalized gift ideas for graduates:

 

Keep Study Skills on Track

graduation notebookAs senioritis sets in, teens are eagerly anticipating the end of homework, research papers and algebra exams.

But if they’re headed to college, the study sessions are just getting started. Look for personalized gift ideas that inspire them to keep up the academic routine.

From Plato’s philosophies to applied physics, a notebook or padfolio will be perfect for jotting down all the new things they will learn in college.

The Engraved Bamboo Notebook comes with a bamboo click pen and 80 lined pages to allow your grad space to jot notes and deadlines in their new classes.

Top 4 Ideas for Notebooks:

1. Bamboo Notebook & Pen

leatherette notebook personalized2. Black Matte Metal Notebook/Padfolio

3. Tech Gray & Leather Portfolio

4. Leatherette Notebook (in pink, green, yellow or burgundy)

Make Sure They Stay Connected

graduation chargerFor many college students, studying means whipping out a tablet or cellphone to read course materials online and access electronic textbooks. 

But when those devices go dead, it’s a good excuse to watch some daytime TV and gossip with their roommate.

A personalized power bank lets them recharge on the go so they never have to miss out on an online course discussion, or a call home to Mom and Dad.

Top 3 Ideas for Electronics:

1. Mini 2600mAh External Battery with LED Flashlight

2. Solar Bluetooth Portable Speaker

3. Solar Charger / Powerbank 3000mAh

 

Keep Them Caffeinated and Hydrated

For many seniors, graduation is a leap into a hectic schedule of school and work. It can be difficult for a young person to manage so many responsibilities, so give them a gift that keeps them fueled for everything that comes their way.

A travel mug or thermos holds plenty of caffeine to charge late-night study sessions and early morning commutes to class. Or, a sports bottle will keep them hydrated on their treks across campus.

Top 3 Ideas for Drinkware:

1. Thermos 160z Stainless King

2. Contigo West Loop Stainless Steel Tumbler

3. Hydra 24oz Stainless Sport Bottle

 

Make Sure They’re Prepared On the Go

graduation wingmanAnd if something happens during one of those predawn drives between work and school, make sure they have just what they need to take care of the situation.

A multi-tool will ensure that they have just what they need. The Leatherman Wingman comes complete with scissors, a screwdriver, and pliers, to make sure your grad has all the right tools.

Top 3 Ideas for Multi-Tools:

1. Leatherman Wingman

2. Maglite AA and Wingman Gift Set

3. Leatherman Micra

 

Shed Some Light on the Situation

Whether they need light to make a quick fix in their dorm room or need to study for midterms without waking their roommate, a personalized flashlight will help take care of business.

The Maglite Mini AA Flashlight is compact enough to carry in their backpack and switches between spot and flood beams to give them the best light for any situation.

Top 3 Ideas for Flashlights:

1. Maglite Mini AA

2. Leatherman LED Lenser P4BM

3. Inova XS 2.9″ LED

 

Give Them a Personalized Pocketknife

When graduation time comes, a pocketknife makes an excellent, special keepsake and also comes in handy for a variety of uses in a grad’s life. Cutting tags and opening packages of school supplies and textbook rentals has never been easier.

The Personalized Campground Gift Set comes with both a knife and a Zippo lighter, to make sure your grad is set for everything. Plus, you can get both pieces personalized with their name, graduation year, or a special message to make the gift complete.

Top 3 Ideas for Pocketknives:

1. Personalized Campground Gift Set

2. Buck Nobleman

3. Black Blade Wood Inlay Knife

 

Supply a Special Writing Set

When they’re taking notes or putting together papers, a good pen set will come in handy. Plus, personalized with their name, graduation year, a personal message or personalized clip art, that pen set can be a keepsake for years to come.

The Double Pen Box comes in a choice of maple or rosewood and gives you the option of ballpoint or rollerball pen, or mechanical pencil.

Give your grad a pen and pencil set, and they’ll be all set when it comes time to take notes or tests.

Top 3 Ideas for Pen Sets:

1. Double Wood Pen Box with Two Pens or Pencils

2. Bamboo Double Pen Set

3. Presentation Pen Set with Window

 

Provide a Sweet Memento from Home

While graduation is a time to prepare for the next step, it’s also a time to celebrate accomplishments and cherished relationships.  Consider a sweet gift that shows your graduate how much you love them.

For young ladies, present her with a beautiful Heart Charm Bracelet just before the ceremony.  Not only will it go perfectly with her cap and gown, it will serve as the first piece in her grown-up jewelry collection and also be a much-loved tie to you when she gets homesick in the days ahead.

Top 3 Ideas for Accessories:

1. Pewter Finish Pocket Watch

2. Silver Oval Cuff Links

3. Heart Charm Bracelet

 

No matter the student, personalized gifts for graduates make their special day even more sweet, and can help them prepare for the adventures ahead. Help them start that journey today!

Posted in Personalized Gifts | Tagged | Leave a comment

Carabiner Style and Sizes Review and Comparison (video)

Carabiners come in all shapes and sizes! They make great giveaways at trade shows, and have so many uses it is hard to count them all (oh, here’s some more).

Here we compare and review our various sizes in the standard D shaped style for you so you can get a good feel for which one is perfect for your promotion, gift, giveaway or trade show based on your engraving. We have other shapes and styles so if you need something unique, check those out here.

Items reviewed:

Personalized larger carabiner clip

3″ Carabiner

We’ve been personalizing carabiners since 2001 and have a great variety of colors and sizes!

Most popular is the 3″ carabiner, popular with colleges, universities and outdoor companies. It comes in a round edge and flat edge option.

Slightly smaller than that is the 2.75″ carabiner, and our second most popular size is our 2.25″ carabiner, popular for corporate handouts, tradeshow giveaways, and with auto mechanics. The slightly smaller size fits well in pockets.

If you need something slightly smaller, the 2″ carabiner and Micro D size might fit the bill.

custom carabiner keychains

2.25″ Carabiner

These ultra light-weight carabiners are popular with light-weight backpackers and for manufacturers who attach them to other products.

The Micro D is also great because it has a stronger wire gate with extra tension holding it closed.

Other options are the Utility Carabiner which has a rate rating for a static load and is made of higher quality aluminum, and also has a slightly higher quality gate. The load limit is 1200lbs.

You can also order a nylon web strap on the 2.25″, 2.75″, Utility and 3″ size.

As for the imprint area, the obvious thing is the larger the carabiner, the larger the imprint

Micro D Carabiner

area.  We can fit about the same number of characters on the 2.25″, 2.75″ and 3″ carabiner, when we go down in size we resize the imprint to fit.

So the larger the carabiner, and the smaller the imprint, the larger the engraving area is going to be.

On the 2″ and Micro D carabiner, the imprint area is very small, but our laser is very precise, and we can fit 18 to 22 characters to easily be readable, we recommend 12 to 14 characters for maximum readability.

For recommended characters and to personalize your carabiners today, click here to view the Carabiner Category.

Posted in Carabiner Keychains, Marketing Ideas & Tips | Tagged , | Leave a comment

What to Get Your Groomsmen

3330003478_a7d26bc9aa_m

Photo Credit: phindystudios via Compfight cc

Your single days might be coming to an end, but that doesn’t mean your buddies are becoming any less important.

Before you settle down, take some time to have fun with the guys and say thanks with personalized groomsmen gifts

Though they are honored you chose them, between rented tuxes, bachelor party planning duties and traveling to be there for the big day, serving in your wedding might not their idea of a good time.

So, be sure to choose a top-notch personalized gift that they will enjoy as a way of thanking these special men.

 

Embrace his individuality

Whether you have two or ten groomsmen, they all have unique personalities and interests.

Your college frat brother may not be the same guy you go golfing with today. There’s no need to treat personalized groomsmen gifts like an assembly line.

For the outdoorsman, an engraved knife is a practical gift that he will use for decades. The Buck Bones 870 has an ergonomic design and comes in tiger stripe, black, or stainless steel, giving you the ability to choose the knife that will work best for him. See more knives popular for wedding parties.

For the wine lover, choose a wine presentation box. This gift comes in several different finishes and comes complete with a corkscrew, foil cutter and stopper.

The craft beer drinker will appreciate a personalized stein, perfect for stowing in the freezer until the next drink. His name or artwork can be etched into the side in frosty white for an elegant look that will last for years to come.

Instead of selecting a single one-size-fits-all item, choose something unique for each of your buddies based on his lifestyle, interests and hobbies.

 

Make sure he has all the right tools

One incredibly useful and popular gift for groomsmen is a pocket knife or multi-tool. Not only does it look great, but it comes in handy almost anywhere he goes.

The Black Rescue Knife can be engraved on the handle or the blade and comes complete with a glass breaker and a seat belt cutter for any emergency situations.

Need more knife ideas for groomsmen?

Or, add more tools to his kit with a handy multi-tool.

The Leatherman Wingman comes backed with a 25 year warranty and boasts a kit of scissors, screwdrivers, a ruler, wire cutters, and more! Add your guys’ names and positions in the wedding, and the gift will be complete.

See more popular groomsmen gift multi tools.

 

Make the bachelor party a hit

On your last guys’ night before tying the knot, give them fun gifts that they can use right away and at all the guys’ nights to come after the honeymoon.

Skip the bars and opt for a poker night bachelor party.

A personalized casino set has everything you need for an evening of cards. Plus, since all your groomsmen will have one, they’ll all be ready to host the next one.

No poker night is complete without cigars, so pass them around in personalized humidors with Zippo lighters.

Or top it all off by pairing an engraved flask with a bottle of their favorite beverage.

The 6 oz Stainless Steel Flask Set comes complete with a personalized flask, four shot glasses, and a funnel. Plus, each set comes in its own black gift box, making it ready to present to your groomsmen.

 

 

Complete his look

A rented tux doesn’t come with a lot of personality, so help him customize his look with accessories.

A set of engraved cufflinks will look dapper on the big day. And he will be suiting up with them long after the wedding, making them a stylish, yet practical gift.

For something a bit more unexpected, opt for a pocket watch.  Engraved pocket watches come in stainless steel and pewter finishes that will look great with his suit or tux.

These classic timepieces are so much fun to use, you can guarantee he will be at the church on time.

 


 

 

They’ve stuck by your side all this time, so make sure to show those guys your appreciation before the big day. With one of these ideas or something similar, they’re sure to feel the love.

Need more groomsman gift ideas or gift ideas for bridesmaids?

Posted in Knives, Personalized Gifts | Tagged , | Leave a comment

Review of the Cree R2 LED Tactical Flashlight, 207Lms VIDEO

The CREE R2 LED Flashlight, a rugged, super bright flashlight with a 3 Watt LED bulb, and a simple, one touch rotary ring changes the beam from super wide to super narrow.

Has strobe, low and high from the soft touch button on the bottom of the flashlight.

Stainless steel belt clip, strike bezel, scalloped tail.

High is 207 lumens and low is 114 lumens.

The tactical flashlight comes with 3 AAA batteries.

Watch video to see HIGH mode, LOW mode and STROBE mode.

I also demonstrate the beam from narrow to super wide, fill up the wall size. From 6 feet from wall, it fills it up from top to bottom at widest setting.

Interested in personalizing one for you or as a gift? Click here to Personalize today!

Posted in Personalized Gifts | Tagged , , | Leave a comment