Over at Thinking Outside the Sandbox, a site dedicated to helping moms create and grow their businesses and blogs, they had a recent article on using promotional products and business branding. They mentioned a lot of what we agree with - below is a summary. Many of their statements are mirrored in our recent post on the topic.
- It is often wise to partner with a professional who has experience in the development and distribution of promotional products
- The more positive experiences that consumers have, the more apt they are to purchase products and services
- Some psychologists suggest that familiarity leads to liking.
- The best way to increase familiarity is to give away promotional items.