After months of showing your clients dozens of houses, handling back and forth offers, and sweating the financials, closing day is finally here.
Once the final paperwork is signed, leave new homeowners with more than just
boxes to unpack by giving them a unique closing gift.
Real estate is all about relationships, and closing gifts let you part as friends, no matter how stressful the buying process was. Plus, clients who receive a closing gift are more likely to use you the next time they need an agent–and they may recommend you to their friends in the meantime.
But you can’t just pick up a generic gift card and expect it to create an impression.
For too long realtors have relied on home improvement gift cards or (even worse) boring grocery store gift cards as closing gifts. Being able to pick up some cereal and milk on you just doesn’t impress clients. They spend it and forget it.
Instead, you need closing gifts that will stick around for decades and remind homeowners of you each time they use them.
A business card that never gets thrown out.
Make it practical
Buyers–especially first time homeowners–have a long list of things on their moving day shopping list. Check something off that list for them with a practical closing gift that will stick around.
Every homeowner needs a high-quality flashlight, like the Maglite Rechargeable LED Flashlight, for unexpected power outages or exploring the recesses of the attic.
A multi tool, like the Leatherman Sidekick, is perfect for homeowners who need to tackle a few repair projects.
Make it personal
Real estate closing gifts don’t have to be one-size-fits-all.
By the end of the buying process you are sure to know what your clients are most looking forward to in their new home, so give a gift that speaks to their homeownership dreams.
Are they thrilled about the gourmet kitchen? Give them a custom cutting board.
Are they looking forward to sipping wine on the patio? A personalized wine box is the perfect way to help them celebrate.
If they can’t wait for family movie nights in the den, let them snuggle up with a laser engraved blanket.
Make it profitable
You might feel like close friends with your clients, but a closing gift is more than a nice gesture. It’s also a chance to keep your name in front of your clients over the long term.
Putting your name on logo on a closing gift also has the advantage of being a tax-deductible advertising expense (as long as your name or logo is on the item).
A canvas bag or reusable shopping tote featuring your logo can be stuffed with practical moving-day essentials such as paper plates, painter’s tape and cleaning products.
Wow your clients with a thoughtful, long-lasting, personalized closing gift at your next closing.
To Personalize or Not to Personalize?
A personalized gift stands out in clients’ minds more than a generic gift, so when you have time and the client’s info (last name, date of closing, etc) personalizing is almost always the way to go.
On the flip side, a generic engraved closing gift (for example, “Welcome Home!” or “A Home is Forever” engraved) is a great option when you don’t want to manage the logistics of sending in names to engrave and combining gifts for the upcoming closings you have.
Many of our real estate clients do a combination of the two: They prefer a personalized gift, and send in 3 to 6 names at a time when they have time before closings. For those times when things sneak up on them, they have a stash (usually 6 to 12 engraved gifts) on hand so they are never without an awesome closing gift at closing.
Did you miss the closing date with your gift?
Don’t sweat it – send the gift directly to your clients home! A personalized gift a few days later is better than no gift at all (or something forgetful like a gift card).
LazerDesigns partners with many real estate agents and firms across the country for timely, quality closing gifts for their clients. For high volume accounts we have pre-buy plans, allowing you to pre-order your own inventory and then place individual orders as you have closings, personalized with the clients names.